Princeton Place

American Real Estate Partners and Cushman & Wakefield hired MTG to brand and market three buildings that were a part of the Merrill Lynch corporate campus in Hopwell, New Jersey. We branded the 300,000 SF amenity-rich headquarter-quality leasing opportunity as Princeton Place at Hopewell positioning it in the Princeton office market. MTG developed a creative campaign around the concept of a campus within a campus including, print, digital, environmental and interactive media. The property is now 100% leased.

  • American Real Estate Partners
  • Cushman & Wakefield
  • Brand Strategy
  • Naming
  • Brand Identity
  • Positioning
  • Video Brochure
  • Photography
  • Video Production
  • Copywriting
  • E-blasts
  • Direct Mail Campaign


  • Marketing Campaign
  • Print Brochure
  • Brand Signage
  • Custom Map Illustration


Alaia Residence