Metro Boulevard ON3

MTG created the name and brand identity of Metro Boulevard for the ON3 mixed-use development located in Clifton, New Jersey. The 116-acre planned Metroburb includes 560,000 SF of headquarter-quality Class A office space, a medical school, lab, cogeneration plant, 300,000 SF of planned retail, a hotel and one million SF of proposed residential. We created a distinct brand identity for the two office buildings and developed a striking leasing and marketing campaign, targeting the life science and biotech industries. Four-time American Graphic Design Award-Winning Campaign.


Prism Partners

Cushman & Wakefield


  • Brand Strategy
  • Naming
  • Brand Identity
  • Copywriting
  • Photography
  • Marketing Campaign
  • Social Media Campaign
  • E-blasts
  • Print Brochure
  • 3D Animation
  • Custom Map Illustration
  • Icon System
  • Floor Plans
  • Web Design
  • Web Development


3 Second Street